一、确定目标关键词
谷歌对网站进行关键词排名的第一步是要确定目标关键词。可以从竞争性度量、搜索历史和外部因素来考虑主要关键字，以使最重要的关键字在时间上分布明显。
然后，我们可以使用专业工具（如Google Keyword Planner）来搜集潜在机会型关键字并利用工具（如SEMrush或Ahrefs）来测试相应的竞争韧性。这会帮助你对要纳入SEO优化的有效关键词进行初步检测。找出大部分的用户都能理解的相关内容，生成有用且引人注意的内容并将其作为你所运行搜索引擎优化信息中心的核心特征内容。
选取完 keyword 之后，文章中就要注意加上适当数量、合理位置 来强调 keyword ；Meta 抬头也要包含 keyword 信息 进行 SEO 等；任何包含 keyword 的 URL 地址都要明显标出来。这些是在制作 content 和规划 technical 要考虑实施 SEO 优化时必不可少的前期准备工作。
二、 把Keywords加上到你网站当中
1. 把Keywords 加上Title tags (eg. placeholder text) ：title tag是一小段代码 , 就是h1-h6之间> >head 标记 那块Area , 由 meta title and meta description 组成呢,它们代表一个独特的文本 " snippet " , 显示在 SERPs for relevant queries . 使用 title tag只能够 3 月 65 个字, 这意味者能够办444444444444454545454 45 45 45 45 45 45 454 5eeertttt11111113333 3 3 3 333333333
2. Meta Description : meta description也是 HTML head tag,Meta Description helps to influence the click-through rate in SERPs eg. placeholder text is found both on your web page as well as SERP of Google . Meta description should be about 30 words maximum and its construction should be able to attract people’s attention . Keep it within 160 characters length . The goal of the meta description is to provide information about the page's content to help direct traffic more than ever .
3. File names : 需适当地保留URLPATH上keywords的字眼,必不可少,方便Google 能够很自如地寻找Keywords对应内容,因此File name上就不能遗忘keywords；jpg、png、docx …etc… format files 也不例外!
Image ALT text Instead of placing irrelevant keywords as alt texts example “image 1” or ”pig photo ” or do not forget to place your proper keywords they are important so that Google can recognise and will understand what kind of image it is an how it relevance with Search query by Users. SEO purpose only alt texts must have proper keywords so that images too can rank on search engine result page . If you are using various sizes the Photoshop image have one constance parameter it is the specific size. They both contain same relevant basic parameters like location date time property etc…4) Title Attributes: <ahref>text </href>. The core purpose of this HTML attribute is designed around informing user about any link enclosed between anchor tags without opening them up; thus exploiting great opportunity for adding meaningful descriptions for mouse rollover action initiated by a user . In other words title attribute allows you hovering over a certain link that is really helpful because not all internet users actually understood what they are linking too while reading through your articles or web copywriting documents < a href=" ">Link</ a>
五、Link Building 高效 link building 策略是一个重要因子。Google将 evaluation engines link profiles as a relevancy and authority signals when ranking websites on their results pages@。 Link building 可以根
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